Welcome to the magical realm of being a small creative business!
I totally get it because I am right there with you. I have been my own boss for 18 years now.
It’s amazing and rewarding, but sometimes we find ourselves having to wear ALL the hats, and let’s face it it can be a bit overwhelming at times. Seriously, I wish my “I.T.” department was a bit more up to par!
( Side note : Why can you be over-whelmed or under-whelmed… but never just whelmed ?!)
Creating Content as a creative
So what's so important about brand photography for your creative businesses?
In a world that’s overflowing with visual content, it’s crucial that you showcase YOU and your incredible work in the best way possible.
Constantly feeling you have to create content and visuals can be exhausting BUT investing in fabulous brand photography is one of the secrets to building trust and captivating your customers.
After all, people aren’t just buying into your awesome creations or skills they are buying into YOU 🙂
Often the deciding factor for someone is the connection they feel with you.
Showing Up Authentically Online
I know being in front of the camera isn’t always our jam, but trust me, it’s incredibly important to show up as yourself because people connect with people!
You pour your heart and soul into your work, craft and your business and having great and consistent imagery really helps you feel confident to get out there and find your tribe.
Together we can create a treasure trove bank of images that showcase you and your work, capturing the essence of your business.
A little camera-shy?
Remember not every image needs to have your face in it to authentically represent you. The details and colours and overall aesthetic can tie into your brand, creating a cohesive look across all your social media and website.
I hate being in front of the camera too !!
I get it... I do... I swear that’s partly why I became a photographer so then I’m always on the right side of the camera BUT I promise I make it fun and easy and relaxed!
Believe it or not, my Instagram posts that feature me tend to perform way better than others … like I said people connect to people
So muster up some bravery and book a shoot to showcase your magnificent work and you’re amazing self to the world. Trust me, it’s worth it !!
My brand photography in the wild !!
Recently I did a shoot with a phenomenally talented textile artist in Hampshire named Samatha Boot. Supported by the arts council, she has created some simply beautiful work and even published a book using many of the images from our shoot. . Sam wrote a lovely blog post offering some tips and advice about working with a photographer.
Check it out here and then you can also see some of her beautiful work and the images we created together.
So embrace your inner SUPERSTAR, fight the fear and do it anyway and show up for yourself and the amazing work you do and BOOK A SHOOT by dropping me a line HERE ????
